Who lives in Carlsbad.
Current figures for anyone deciding whether to open, hire, or expand here — every number sourced and dated.
The population.
- Population
- 113,575
- Median age
- 45
- Households
- 44,251
- Square miles
- 37.8
ACS 2024 1-year estimate
Years (±1.7)
±1,959
Land area
Source: U.S. Census Bureau, American Community Survey 2024 (via Census Reporter)
A high-income, highly educated market.
Carlsbad's median household income and degree attainment both run well above the national average.
- Median household income
- $144,444
- Per capita income
- $74,395
- Bachelor's degree or higher
- 61.7%
±$17,246
±$6,315
ACS 2024 5-year
Source: U.S. Census Bureau, American Community Survey 2024 (via Census Reporter)
What that means commercially.
The Chamber's own membership is a reasonable proxy for the size of the local business community.
Member businesses
1,100+
People employed by members
65,000+
Largest chamber in San Diego County
2nd
Serving Carlsbad since
1923
Source: Carlsbad Chamber of Commerce. Each figure is recorded with its origin in the site's content data.
How the region segments Carlsbad.
SANDAG groups households into ten profiles across San Diego County. Carlsbad skews heavily toward the two most established and affluent.
- Established & Enjoying
- 44%
- Active & Affluent
- 23%
- Imaginative & Innovative
- 11%
Countywide: 14%
Countywide: 14%
Countywide: 17%
Source: SANDAG Snapshots: Carlsbad Community Characteristics (2022 packet)
About this data
SANDAG's segmentation draws on a 2019 Claritas dataset and a 2016 household travel survey, and the packet states the data were compiled before the COVID-19 pandemic. SANDAG describes the groups as broad generalizations that are not intended to characterise any individual. Treat it as regional context, not a current profile — the Census figures above are the ones to quote.